White label Programmatic Platform: what is it and why your business needs it?

White label Programmatic Platform: what is it and why your business needs it?

White label solutions are becoming an increasingly popular format of partnerships in many areas. They open up new development scenarios for business, and a growing number of companies in the world use the white-labeling model.

Experience shows that white labeling gives new opportunities for both large companies and startups. At the same time, the business industry does not matter much, since there are many ways to integrate this model. 

We have collected the most interesting things about the features of White label solutions in this article.

So, what is a White label solution?

The name “white label” itself came from the music industry when US record companies began releasing vinyl recorders, this approach was adopted in IT.

In a general sense, White label is a type of partnership in which one company produces goods or services and another sells them under its brand. So each partner can focus on their competence and thereby save on the launch of the product.

In the Adtech world, the amount of white-label platform providers is constantly increasing. Companies choose white label solutions because they can provide faster launches, lowered costs, less risk, and diversification. As a result, the necessity of building own solutions from scratch is constantly declining.

What are White label platforms for programmatic advertising?

Programmatic advertising solutions enable publishers and advertisers to automate the purchase and management of their ad campaigns. This includes media buying, ad placement, performance tracking, and campaign optimization. Many platforms also offer an editing tool to design campaign creatives.

Publishers can manage their ad inventory through programmatic advertising platforms. Ad inventory or advertising inventory is the ad space an online or offline publisher has to sell on their website, mobile, app, video, and so on.

There are dozens of AdTech companies that provide White label solutions. They usually offer such platforms as:

Some companies provide complex solutions that allow clients to combine several activities in one platform. In many cases, such a possibility helps to obtain more control over the whole business activities pool. It's the most suitable solution for those who are striving to optimize expenses, keep all the data under one roof, and boost profits.

Why do more companies use White label solutions? 

White-label platforms are becoming more popular. This trend is continuing to grow and more and more companies switching to white labeling instead of building in-house solutions. 

There are lots of reasons why companies (large and small) are shifting to white labeling. The decisive factor is that white label platforms allow saving time and money while having full branding look for business growth. It also helps to focus on business and what is important.

By investing in white-labeling, companies can boost their businesses which makes them more attractive to new customers, as well as existing ones.

What are the key benefits of white label solutions?

White labeling, without a doubt, is the perfect solution to save money and time. If you are still thinking if your business needs a white-label solution, you should learn its benefits you can enjoy.

  • Quick and easy to brand

White label solutions are generally fully integrated and ready-to-use, which makes branding very easy. So, there will be no need to spend time and money on research or development. You just need to add your branding and get back to your business.

  • Saving time and money

Developing a solution from scratch takes a large amount of financial, human, and time resources.  When time is of the essence and you need to be speedy, investing in an existing solution definitely will become cost-effective in the end.

  • Scaling your business and revenue

One of the largest benefits is scaling. White-label solutions allow you to scale your business in many ways, fast and securely. By leveraging white label solutions, you can quickly grow your business and increase revenue exponentially.

  • High ROI

No matter how much effort and money are invested in a new business, there is no surety whether it’s going to earn well in return or not. Using white label solutions, ROI is assured. So, using it will make profits for your business as well.

  • Taking the pressure off

If something goes wrong white label solution provider will take responsibility and work on fixing or updating the platform. Choosing a high-quality product that offers dedicated support gives you the ability to enjoy a great tool while someone else does the troubleshooting.

Final thoughts

White labeling is, in fact, a good solution for small businesses, entrepreneurs, or even big enterprises. White label solutions can help you to have a fully-branded solution without investing in technology creation. 

The most important thing is to correctly evaluate the potential of White Label in the context of a particular business and understand how best to use this strategy to implement new technical capabilities, develop areas and attract customers.

As a result, you can focus on building your business while simplifying the conversion path for your customers. Overall, there are so many white labeling benefits that you will certainly be satisfied with the decision.

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