Programmatic display advertising may seem for being a winning strategy suited only for companies with ad budgets with millions of dollars. In fact, even for companies that don't have a large budget, programmatic display is a great method to optimize ad spend while reaching the target audience more effectively.
Even though it has only been existing for around ten years, programmatic display is estimated to account for 88% of all digital display spending in the U.S. by the end of 2021. The rise of programmatic has pushed digital advertising to a more favorable position, but it has also increased competition in the market.
This post will explain all of the key types of programmatic display advertising and why you should get started right away.
WHAT IS PROGRAMMATIC DISPLAY ADVERTISING?
Digital display advertising refers to banners and other ad types that appear on websites, apps, and social media. Programmatic display advertising utilizes a bidding mechanism to buy and place inventory, similar to traditional display advertising.
Programmatic display advertising refers to the automated buying and selling of online ads. This automation makes transactions effective, streamlining the process, and consolidating digital advertising efforts in one technology platform. Whereas manual ad management is slower and less reliable than programmatic strategy.
TYPES OF PROGRAMMATIC DISPLAY ADVERTISING
The most common types of display ads.
There are two types of banner ads: dynamic and static. Its primary goal is to increase brand/ product awareness. An effective ad banner should be eye-catching and encourage the target users to click on it.
Sizes and ad slots are measured in hundreds of variations. As a rule, the larger the size, the more attention is drawn. Banner advertising is characterized by the breadth of coverage, and high efficiency is achieved when placing banners on thematic resources.
There are hundreds of different banner sizes. As a rule, the larger the size, the more attention it attracts. Banner advertising is distinguished by its wide audience coverage, and banner placement on relevant resources results in high efficiency.
Banner ads are currently quite popular because of their flexibility and wide scope. Furthermore, banner advertising is one of the most profitable ways to generate revenue.
Video advertising is rapidly getting popular and is certainly on its way to being the next big thing in marketing. It's a great method of reaching out to the target audience.
Video advertising refers to ads that run on websites or in apps. While there are a variety of effective digital ad types, video outperforms static in terms of efficiency. As a content channel, video engages with today's always-online users. Every day, users watch billions of videos on a variety of platforms. With such high levels of engagement, it's no surprise that advertisers are increasing their digital video budgets dramatically.
Learn more about video ads here
Native advertising is a type of advertising that matches the look, feel, and function of the content on the web page where it appears.
Native ads provide essential information in the form of text, graphics, and videos containing an advertising message. They often blend in with the rest of the page content, entirely matching the style and layout. As a result, the ad is highly targeted and relevant for users, which leads to reduced rejections from the target audience.
BENEFITS OF PROGRAMMATIC DISPLAY ADVERTISING
Programmatic display advertising is currently one of the most rapidly growing markets. It eliminates the need for time-consuming manual processes, giving marketers more time to refine their programmatic campaigns and provide better results. So, here are some core benefits to be aware of while working with programmatic ads.
You can make your targeting more exact with programmatic, which means you can reach the right audience at the right moment. You can focus ads on specific audiences based on their demographics, where they spend their time, and when they're online. As a result, you'll be able to save money by reducing the ad budgets spent on ineffective campaigns that don't reach the target audience.
With programmatic buying, you'll also be able to more efficiently automate all the processes. You can then use the information gathered by your technology platform to improve ad targeting. You can also avoid the human negotiations and human mistakes that would otherwise be required with traditional media advertising.
One of the most significant advantages of programmatic advertising is the ability to analyze, adjust, and optimize ad campaigns. Advertisers can see what works and make quick improvements using advanced and up-to-date campaign reporting. The reporting and optimization process is also highly automated, providing marketers with simple tools that allow them to make changes quickly.
These aspects make programmatic display advertising is one of the best ways to connect with audiences and gauge the performance of your campaigns. If you want to dive deeper and see if your business needs a programmatic strategy check this article.
And if you're willing to know more about programmatic trends this one will work best.