The company has been in the market since 2016. During three years of functioning, the company had been using numerous third-party platforms and none of them could completely cover business needs. At a certain point, the company realized that a huge part of their budget had been wasted on fraud clicks and installs. Besides a significant part of the ad budget was consumed for middlemen.
GOALS & CHALLENGES
- gain total control over its business- run all the activities in one place in order to reduce operational costs- make the process more convenient and transparent- increase overall business income- attract direct advertisers
- lack of advanced automatic optimization algorithmsAs a result: wasted budget on fraud clicks and installs, limited revenue growth and operational cost overhead.
- opaque process of media buying As a result: a significant part of the ad budget was consumed by middlemen.
WHAT WE DID
After thorough analytics, studying the company's goals and challenges Pragmaspace suggested our client building a self-serve CPI/CPA DSP. This platform included a smart optimization algorithm, dynamic targeting, and real-time reporting and optimization.
In addition, we implemented an ability to block publishers automatically based on post-install events, risk of suspicious installs, traffic outside of mobile apps and poor conversion rates.
Building a custom platform to combine all required features in order to run any business activities in one place and providing self-serve abilities to direct advertisers helped to achieve business goals and get rid of the challenges
After launching the CPI/CPA DSP And Tracking Platform the mobile advertising company disposed of the third-parties.
This helps to save a huge part of the ad budget inside the company. Moreover, the company got the ability to expand the business and increase passive income (by attracting self-serve advertisers to their own DSP platform and having user charges).
By having the in-house custom performance-based CPI/CPA DSP platform the company gained total control over all their business activities, get 100% transparency of ad operations, increased the CR level, reduced staff and operational costs.
UBIDEX full-featured programmatic advertising platform built especially for Ad Agencies, Ad Networks and Media buying teams. The platform enables users to acquire and monetize traffic, run and optimize campaigns, manage all programmatic activities using one single platform.
UBIDEX is powered by brand new technologies in collaboration with the most successful market influencers.
Have a closer look at UBIDEX. Take your chance to skyrocket your digital ad profit right now.